5️⃣ 5 Abandoned Cart SMS Recovery Message Templates

Cart abandonment costs e-commerce stores millions in lost revenue. While email remains popular for recovery, SMS boasts superior open rates of 98% and typically gets read within minutes. Here are five proven SMS templates you can customize for your recovery campaigns. Feel free to copy and paste these into your matrucart workflow!

We're currently building matrucart. Sign up below to get on the waitlist and be the first to be notified of our Shopify app!

1. The Friendly Reminder

"Hey {firstName}! Still interested in your {productName}? Your cart is saved and ready to go! Shop now: {cartLink}"

• Perfect for: 1-2 hours after abandonment

• Why it works: Personal, helpful, and creates zero pressure

2. The FOMO Trigger

"⚠️ {firstName}, popular items in your cart are selling fast! Secure your {productName} before it's gone: {cartLink}"

• Perfect for: 4-6 hours after

• Why it works: Taps into scarcity without being pushy

3. The Problem Solver

"Having trouble checking out, {firstName}? We're here to help! Reply HELP for support or complete your purchase here: {cartLink}"

• Perfect for: 12 hours after

• Why it works: Addresses potential checkout friction points

4. The Incentive Offer

"Special offer! Use code SAVE10 for 10% off your cart, {firstName}! Valid next 24hrs only: {cartLink}"

• Perfect for: 24 hours after

• Why it works: Provides clear value and urgency

5. The Final Call

"Last chance! Your cart expires in 24hrs, {firstName}. Complete your purchase now: {cartLink}"

• Perfect for: 48 hours after

• Why it works: Creates urgency without being aggressive

Pro Tips:

• Keep messages under 160 characters when possible. People are receiving these messages on their phone and they're used to short messages. You want to make the experience feel native.

• Always include a direct link to their cart

• Test different timing sequences for your audience

• Personalize messages with name and product details

If you're considering converting abandoned carts for your store, try matrucart -- the super simple sms abandoned cart recovery tool. Sign up below to get on the waitlist.

Powered by wisp